Kokuyo Co., Ltd. reprints "Hug Paperweight" in response to market demand
- ChungT.
- Feb 19
- 2 min read
Kokuyo Co., Ltd. will release a limited edition of 300 "Hug Paperweights" in 2022. Even very thick "books" can be opened stably, and it has received a warm response. On January 16, 2024, luxurious brass, easy-to-use black and gray were announced to be back on the market, with the brass products available from January 24 and the newly added iron black and gray products available from February 28.
In June 2022, "Hug Paperweights" created based on the voices of junior high and high school students, was launched on the official Instagram and received a warm response. Limited to 300 pieces, and sold out all at once.
Since then, Kokuyo Co., Ltd. has continued to receive feedback such as "Are you planning to made the next one?" and “I’m looking for this product.” According to interviews with middle and high school students, about 70% said “I use paper clips to secure my textbooks,” while others said “It’s troublesome to re-secure the paper clips every time.”
To solve this problem, the shape of the "Hug Paperweight" imitates the shape of an open book, so just by placing the paperweight on it, even a thick book can be opened stably and the pages can be pressed down. The paperweight's shape resembles an open book, which keeps it stable in its open position. With the paperweight's drop-and-go feature, you can simply lift it up to turn the page, reducing distraction time and facilitating learning progress. Recommended for office workers and students who work or study at home, or for everyday occasions when you want to turn the pages of a recipe book while reading a thick book or cooking. The luxurious brass model and the black and grey iron model can blend perfectly into your living space.
Besides, the packaging of the brass paperweight can be a great choice for gifts. The packaging is made of black paper with gold foil and printed with the words "Bonus paper comes with the book".
"Hug Paperweights" Release Date
Brass January 24, 2024
Iron ( black/gray ) February 28, 2024
"Hug Paperweights" Retail Price
Brass 5,000 yen (tax excluded)
Iron ( black/gray ) 2,000 yen (tax excluded)
